Just because people do not invest in something does not mean that “something” is not valuable. For many years, to try and increase sales, I used to reduce prices. What that did was unconsciously undermine my sense of worthiness. I realized that when one turns to personal development, they are choosing to invest in themselves. It always offers a much greater return on investment. As you build up your level of self worth, the less likely you are willing to offer any more discounts.
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